![]() Your website UX does not invite the user to click around.Be sure that your design is clean and the copy on the page is clear and inviting. Ever land on one of those pages that looks like it's from 1998 and immediately click away? You don't want to be that site. Your website design or content appear untrustworthy.It's one thing to get people to your website using high-value keywords, for example, but if you can't draw them in further, it's all for naught. This is bound to happen, but if your bounce rate is high, it might mean you're attracting the "wrong" type of visitor. The website visitor is not a good fit for your content or product.If that's the case, you'll want to start by reviewing two possibilities. In most cases-but not always-it means the user landed on your website, realized it's not what they were looking for, and clicked away quickly. Usually, if you see a high bounce rate, you'll also see a low session duration. The promotion might come down the road a little, when the company is more familiar with what you do. The important thing is to touch base and build a relationship. A warm closing with no pressure to commit.Specific numbers to prove that you promoting their business will be mutually beneficial (if you don't have impressive numbers yet, you can always emphasize things like "we'd love to promote you in our social media and on a prominent link in our sidebar").A clear invitation for cross-promotion.Sincere praise for what they're doing, along with a specific example of what you personally have found valuable.The emphasis should be on the rest of the email. Keep it short and sweet, so that they know what prompted you to reach out but aren't distracted by the thanks. Acknowledgment and gratitude for the referral links. ![]()
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